With over 30 years of experience as an entrepreneur, John Hoekman has built businesses in the wellness, consulting, and finance sectors. A dedicated sports and fitness enthusiast, he has become an expert in human optimization, particularly in recovery and healthspan-enhancing techniques. His personal journey including rehabbing seven major surgeries and overcoming clinical PTSD has provided him with deep insights into mindfulness, healthspan, and performance maximization.
John has advised and partnered with leading brands in the wellness industry including Chopra, NuCalm, UltraHuman, Ammortal, Qualia/Neurohacker, Reputable.Health, HigherDOSE, The Healing Company, and Shou Sugi Ban House. In addition he has advised the accelerator and merchant bank The Meriwether Group and it’s clients for over a decade. His work draws from decades of expertise in finance, nutrition, and healthspan innovations to offer strategic guidance in business development, partnerships, and revenue generation.
At Endeavoring Capital, John applies his extensive personal network and knowledge in financial modeling, capital formation, and corporate partnerships, alongside cutting-edge insights into emerging wellness technologies and precision medicine.