Natasha has architected an impactful portfolio career across health optimization, integrative health, precision wellness, digital apps, CPG, luxury wellness travel & members clubs. Her expertise is on product-led growth with a strong emphasis on lifecycle marketing, experience design and retention. Natasha's relentless focus on product, content & community engages organic flywheels that compound growth and retention supporting sustainable business growth.

Natasha folds in her assets and network from running Well Accel, a boutique strategy and service firm focused on launching and scaling health optimization products, practitioners & social wellness members clubs into Endeavoring's efforts. Known for her strategic innovation, she works between medical, engineering & business to design systems that support internal and external communication and traction.

Her passion for health optimization is evident. After spending nearly a decade driving the growth of Honest Tea, CPG's pioneering mission-driven brand, through its acquisition by Coca-Cola, she played a pivotal role in shaping and scaling Dave Asprey's biohacking vision into the globally recognized movement it is today. In 2023, she was featured on the cover of Biohackers Magazine as one of the top female biohackers globally, and she currently holds one of the lowest biological aging rates in the world, at 0.61, according to TruDiagnostic's Dunedin PACE test.